Our mission is to connect your website with new customers by ranking your content #1 in Google.
It's best to do one thing really, really well
Who we are.
- ESTABLISHED: The original UK SEO Company (Est in 2007) based in Surrey.
- EXPERIENCED: 166,400 hours of digital marketing experience.
- SUCCESSFUL: £65,000,000 generated in client sales from Google’s organic traffic. 23,200 pages of content created.
Vanilla Circus is a boutique Search Marketing Company established in 2007 and based in Surrey. Made up of a team of six writers, coders and designers everyone have over 5 years experience and a relevant degree in there field.
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Meet the team
Benedict Sykes is our Founder and is responsible for all things SEO at Vanilla Circus. He has over 17 years experience. More.
Libby Smith is our content manager and is responsible for all client content. She heads up a team of three copywriters and has over six years of experience. More.
John Graham is Vanilla Circus’ Creative Director and oversees all web design projects. He has over 25 years experience. More.
Our Results
How we can help
1. We listen to your SEO problems
- You want to grow your revenue from Google’s free traffic
- What you are doing is not working.
- You want a coherent strategy so you know how to WIN.
Founded in 2007, we are the original SEO Company. We only work within Google’s organic search. We are specialist content writers and marketers.
We can double and triple your organic search traffic from Google in between 6 -12 months.
2. We start With A plan
We build a clear strategy that maps out where you want to take your business and what needs to happen to get there. From this, we tailor a strategy we have developed over 17 years for you.
What we need to know
- Who are your customers, and where do they live?
- Who are your competitors?
- What are your USPs
With this information
- Find the keywords that result in a sale
- Ensure you appear within the right Google searches
- Have better content than your competitors
- Have the right style and quality of web design to convert users into customers.
3. We take responsibility
Our team undertake every aspect of the work required to maximise on Google's search traffic for your keywords.
We use data, to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.
How we work
Although all clients are different, we have found that the best SEO strategies contain creative and engaging content plans. In essence, search engine optimization is content.
We concentrate on what your web visitor needs to know to be happy to make a purchase.
We primarily target transaction intent. These are keywords that are most likely to result in a lead or a sale, and they may include the words book, buy, near me, etc.
We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic; it's simply research, brainstorming, hard graft, analysis, and repeat.
Connect with Your Local Audience
Depending on your business, the best place to start is often connecting with customers closest to your business location. Many of our clients are based in Surrey, so we have optimised hundreds of pages for local towns.
We believe in the Closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.
We have 17 years of experience and can execute a local customer capture strategy that is more effective than any other UK agency can offer.
Connect with a Nationwide Audience
Often, once your local search is in place, it is time to go after the more significant traffic keywords.
How do we do this?
This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.
Or put another way presents a page for every keyword a user could use to find your website.
We write well-researched, persuasive copy, which our SEOs weave and link together into a compelling story that connects users to your brand.
Fortunately, it also resonates with what Google perceives as a 'quality website'.
WHERE TO START
We begin by creating a first Quater Plan
This is the work we plan to do in the first 90 days. It includes all the above aspects combined into a clear strategy targeting keywords.
Although we begin with the easiest-to-reach keywords, we also optimise for the high-traffic volume keywords. If appropriate, location optimisation also plays an important part.
Quarterly plans include uploading new content we have created and uploading new images and backlinks we have sourced. It is a complete 360 SEO service.
Schedule a meeting. We will prepare creative ideas to discuss with you. We will also have notes on your technical SEO, content, and on-page optimisation.
If you are impressed, we can write a proposal; if you are not, then we can part as friends. Sound fair.
Why It Will work?
It has worked for over 483 clients out of 512 in 17 years.
Do our results always succeed?
- We always succeed in creating a far better digital property that delivers tangible marketing benefits and revenue.
- We have not always managed to meet some clients' expectations.
- This is not because we have not put in the effort of the hard work. It is often because we are not given enough time or budget to succeed.
- Sometimes, though, it is just as simple as we got it wrong. Even we are fallible.
However, we succeed far more than we fail; see our clients' stories to show our success.