Local SEO Service process outline

Example costs and process time for large scale local SEO web page creation
Web Design, Quotes and Deliverables 18,258 locations within Hampshire / Surrey / Kent including postcodes


To create approximately 15,000 pages from 300 keywords and all of Hampshire locations. ?Page number is a minimum. To include all counties, cities, towns and villages. Keywords to include every variant of ‘luxury’ bathrooms and kitchens.

Step 1

  1. Create a template page to work within existing website, retain style of site
  2. Re-skin existing 18 pages in the style of core site (WordPress)
  3. Test and proof
  4. Create stock of images (using client product shots)
  5. Code up for system
  6. Create list of keywords
  7. Create list of UK locations with postcodes
  8. Agree and edit list of locations with client


Step 2

  1. Research leading websites and view their content and site structure
  2. Spider all similar websites meta description to produce evidence
  3. Comment and agree site structure
  4. Create content paragraphs for page (approx 300+ words)
  5. Agree / edit content with client
  6. Create list of 30+ core variables to alter content between pages
  7. Create at least 20 - 50 variables within core variables
  8. Agree side bar content and variation


Step 3

  1. Create page names
  2. Create meta data
  3. Introduce structured data
  4. Run first draft and check variables grammatical sense
  5. Continue running pages and checking for errors
  6. Check correct coding
  7. Present first draft to client
  8. Edit and make changes

  9. Re-run second draft on test site
  10. Client agrees and signs off
  11. Web pages are uploaded to current hosting


Step 4

  1. After upload website is spidered to assure correct linking
  2. Sitemap.xmls are created and submitted to Google
  3. Google page indexing is monitored and reported on (weekly)
  4. Traffic increase is reported on (monthly)
  5. Any further alterations or corrects are made


Step 5

  1. After part indexing by Google, VC build 10 links to key city or county pages
  2. Content created (paragraphs with link) are written and submitted to client
  3. Links are placed
  4. Links are reported on via webmaster tools and client report


Lead Time: Five weeks

Total cost:??4995 + vat

Payment terms

50% on commencing project, remaining 50% to be paid before upload to client site. No additions can be charged without client agreement in writing. Lead times assume quick client responses to question. Clients are not required to produce any content, nor are they required to supply any input other than a yes or no.

Client hosting requirements are Linux.

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