Not all backlinks are created equal

The exact number of backlinks you require is MORE

A simple answer is to compare the number of backlinks pointing to your website and compare it to those competitor websites that rank #1.#2 and #3 for your core keywords.

Where can I compare sites?

Majestic SEOThis is SEO Majestic. There are many other SEO backlink profile checking tools but Majestic is our choice at the moment. Why? Because their index is more up to date than Moz. Click here.

What next?

Here lies the problem. SEO Majestic and other link profiling tools try their best to score a backlink. They do this by counting the number of backlinks a website has pointing to a domain and giving each a score based on TRUST and CITATION.

However they do not own a search engine and their metrics are not always accurate. It is Google's metrics that are important.

However Google has withdrawn its link metrics (pagerank) and has reduced the amount of information they are releasing on backlinks.

For example you used to be able to search for and Google would show you a snapshot of linking websites, not anymore!

So what now?

A website that has more backlinks to it should be more powerful than a website with fewer backlinks.

Possibly, but if website A has three links from the BBC, and the NHS and the website B has links from blogs based abroad which has the stronger profile?

The answer seems obvious.

However a website is not a single home page; users may find a site by searching for keywords which Google ranks an internal web pages. These individual pages may have more links to them, even though in total they have less backlinks. It becomes a minefield of what constitutes a stong backlink.

It is complicated. Then of course we have anchor text, internal linking structure and the use of link language.

Backlink prices and packages



The only stupid question is the one you did not ask

If you would like some clarity on your backlink profile and ways to improve it then call a Link Building Consultant with over 14 years experience on 020 8405 6419. Let yourself be the judge of his experience and SEO expertise. Click here to email.

Read our Google reviews


Keyword serps


What you'll want to know

How many links do I need?

How much does it cost?

How long does it take to see results?

Backlink prices and packages  

What you might find interesting


What you might not know

New for April 2017 - 50% off all link building packages


No money, well everyone likes something free; click here for free backlinks. Value: priceless.

The very best SEO money can buy®

We are always here.
We enjoy hearing about new projects or solving complex code or search issues.
Call 020 8405 6419
. If we can't help we will say so and maybe point you in the right direction.

Contact VC London




Why over 879 companies have used VC SEO services

  • 14 years experience

    An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.

  • Highly trained five man team

    An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
    About VC

  • Strategic and analytical, content and code

    Without data, we do have knowledge, but with knowledge we still need direction. Vanilla Circus can supply our analytical expertise with solid SEO strategise that makes sense to you and to Google.

    Semantic search and advances in Google's algorithm means SEO is less technical or science and more creative and language base.

  • Off page and on page

    What this gives our clients is cutting edge techniques backed up by experience, confirmed in research that increase their Google ranking position effortlessly. About VC.


Unbeatable results

the very best SEO results in the UK: FACT


We ensure that our client's websites are the very best in their industry and hence deserve their #1 position in Google

Often our clients cannot believe the results we manage to obtain in a short space of time.

VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.

"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.

Get an SEO quote




The very best in SEO, and that is a fact

The best SEO Services Only better

Arthur Road | London | SW19 8AE | tel: 020 8405 6419
With the focus on generating traffic and revenue for clients Benedict is continuing to enjoy SEO success in a crowded market. 4.5 out of 5 based on 11 reviews