Why bother with backlinks

Why do I have to build backlinks to my website anyway?

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
[Google formula for equating backlink strength / PageRank]

Backlinks and why bother

Or See FAQs on backlinks

There is no reason why your company should have to spend large amounts of money obtaining backlinks built by SEO companies. See our link building. Wikipedia does not, neither do the BBC.

However Google's search engine algorithm uses hyperlinks from website to website as a metric for knowing which website is worth ranking highly in its index. So if you don't have 1000s of content contributors (Wikipedia) or 100s of professional journalists scoring the world for the latest news story, then link building is for you. Without something newsworthy or expert source; no other website is going to decide to link to your website. This is called link baiting!

So you have to play the game by Google's rules

If you are interested it is all here in The Anatomy of a Search Engine. VC have researched and tested a number of ways to AVOID building any backlinks.

1. Large scale websites using site architecture and interlinking only

Here we tested how we could rank a website with only a site's structure and no content outside anchor text.Large scale websites using site architecture and interlinking only

The experiment was only successful when the website numbered over 50,000 pages. The website www.biblion.co.uk ranked #4 for second hand books for three months.

However it was impossible to stop the site from slipping down the ranking without adding new pages at a rate of 5000 per week.

2. Perfect content

Our perfect content experiment centred on taking published books from the 1950s and scanning in the pages.

We then wrote software to split the book up into web pages and to link the entire site together. We then bought a keyword domain to help get the website some SEO credibility.

We also updated all names and dates to reflect 2014. The end results were impressive in terms of website content.

However in terms of organic search results the results were very poor. Sites surfaced on page 10 and never moved further than page 9 for a range of keywords, none of which could be described as competitive.

It was only after we started building links to the new sites did they immediately rise to page 3 and upwards.

It was a sad day when content was not King.

Next: How many links do YOU need?

Backlink prices and packages




Read our Google reviews


Keyword serps


What you'll want to know

How many links do I need?

How much does it cost?

How long does it take to see results?

Backlink prices and packages  

What you might find interesting


What you might not know

New for April 2017 - 50% off all link building packages


No money, well everyone likes something free; click here for free backlinks. Value: priceless.

We prefer the phone to email

We enjoy hearing about new projects and love solving complex SEO issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.

Contact VC London




Why over 1027 companies have used VC SEO services

An advantage of using a creative London SEO agency like Vanilla Circus© is that we are expert at harnessing the creative to the technical.

What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.

We are hiring


Unbeatable Results

We ensure that our client's websites are the very best in their industry and earn their #1 position in Google

Often our clients cannot believe the results we manage to obtain in a short space of time.

Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.

VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.

"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.

Contact VC SEO




The very best in SEO, and that is a fact

The best SEO Services Only better

Arthur Road | London | SW19 8AE | tel: 020 8405 6419
With the focus on generating traffic and revenue for clients Benedict is continuing to enjoy SEO success in a crowded market. 4.5 out of 5 based on 11 reviews