How people speak is how they type, there is no special language for search

All the possible keyword variations are known to any clients who answers their phone to customers.

We need data in order to make a success of a clients campaign.

We ask the client for a list of keywords, after all they answer the phone to hundreds of potential clients each of which ask for goods or service in a different way.

Whilst some keywords are obvious there are a large number of longer tailed keywords and key phrases that have possibly a higher conversion ratio.

For example, we once took a builders to #3 for the keyword builder. It gained the site a lot of traffic. However it was on analysis that loft conversion was the money keyword.

As users are become search savvy they are using longer and more complex searches than every before.

Long tail vs short tail

When VC optimise a website we do this with the shortest keyword in mind. Optimisation for a single keyword is practically impossible in larger websites as a website is an entity made up of 100s of separate pages all linked together.

Longer tail keywords form part of the optimisation for the short tail or core keywords. More.

Exact match domain names and websites

A way around this problem is to create exact match domains / websites. VC are contracted by a number of companies that want to appear highly in a Google search for a single keyword and possibly location. Click here.

Keywords = traffic

With these keywords we look at the evidence, what is the potential search traffic, what is the potential revenue? We talk and we plan goals and milestones, which keywords will deliver when, what needs to be done?

Google gives an indication of search traffic available for each keyword. However we have proven long ago that these metrics can not be relied on.

As with all stats there is something to be gained from them. They give an excellent ratio.

For example is Google says that 'solicitors' is searched for 10,000 times pcm and "solicitors Watford" is searched for 1000 pcm then we can safely assume that the keyword + location is only worth 10% traffic wise that "solicitor"

Partnership between client and SEO provider

We form a partnership between client industry knowledge and Vanilla Circus's web expertise.

We have the superior SEO knowledge and our client has the industry expertise. Often together we are unbeatable.

Solutions for keyword led traffic

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Why over 879 companies have used VC SEO services

  • 14 years experience

    An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.

  • Highly trained five man team

    An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
    About VC

  • Strategic and analytical, content and code

    Without data, we do have knowledge, but with knowledge we still need direction. Vanilla Circus can supply our analytical expertise with solid SEO strategise that makes sense to you and to Google.

    Semantic search and advances in Google's algorithm means SEO is less technical or science and more creative and language base.

  • Off page and on page

    What this gives our clients is cutting edge techniques backed up by experience, confirmed in research that increase their Google ranking position effortlessly. About VC.


Unbeatable results

the very best SEO results in the UK: FACT


We ensure that our client's websites are the very best in their industry and hence deserve their #1 position in Google

Often our clients cannot believe the results we manage to obtain in a short space of time.

VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.

"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.

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The very best in SEO, and that is a fact

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Arthur Road | London | SW19 8AE | tel: 020 8405 6419
With the focus on generating traffic and revenue for clients Benedict is continuing to enjoy SEO success in a crowded market. 4.5 out of 5 based on 11 reviews