Audience often fall into two categories. Current customer segmentation and 'other'. Other customers are defined as customer which the website is failing to either attract or convert.
Ignoring who you are trying to buy your product or service makes generating leads or sales from your website an uphill struggle.
On average getting the right message across in the right tone and voice is worth a 1% rise in conversions.
If you site is gaining traffic of 2000 unique visitors pcm and 2% are buying or enquiring; a 1% increase would be worth 240 additional leads/sales per annum.
Most businesses have a good idea who their target audience are. However for some reason it is rarely reflected in their website.
Websites aimed at women will be written by men and websites aimed at professionals will be written too informally.
There is a balance. Fortunately there is a host of data that VC can use to help shape and determine an audience. See analysing Google Analytics. Now you know who you are talking to are you going to talk at them or to them?
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An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.
Often our clients cannot believe the results we manage to obtain in a short space of time.
Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.
VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.
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