Content Strategies: Element 8, choosing the correct channels

8. Channels: Social media and backlinking

Content cost money. An average article product page invariably costs anywhere between £120 and £160 with the additional cost of optimising content and backlinking to the page. See content marketing costs.

There is then a reporting process, the strategy needs to be updated with the new content, with the exact pages listed and sent to the client for final proofing for making live. Then this content needs to be index and the SERPs need to be monitored for keyword position improvements,

Your content is your intellectual property. It is written, designed and optimised to make your company money.

Content for client websites first

All of the content created by Vanilla Circus starts life off as a webpage on a client's website. None of our clients appreciate spending money on content to make other people's websites gain moe traffic.

This all costs time and money.

A simple way to maximise on the cost of the content is to create excerpts or summaries of content and use social media to gain additional attention to both the client and content.

Call 020 8405 6419 if you would like to make your content work harder for your business.

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Back to content strategies

 

 

What we're doing here is not simply tweeting that we have created a new page a new section of the website, but coming back to the CTAs is to enhance the clickability and the sales ability of the page we have just created.

Instagram, Facebook, Twitter and YouTube

Using social media platforms like Pinterest and Instagram, content or tags can be combined with images. Content can also form the basis of video for YouTube. The list is endless however the buying traffic is on GOOGLE.

Backlinking to content

Apart from social media linking is the process of backlinking new content as it is received to the website.

The advantages of this are twofold. One is to improve the speed the Google make index the new content, the second is to give validity to the new content. This is a really important process that is normally missed out on most content strategies.

The reason why is because they are not following correct procedure. Google is very clear that the measures validity in terms the number of backlinks to a page.

This is further reinforced when the anchor text and the content of the linking page reflect the theme of the content. See link building services.

Next: What does this cost?

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We are always here. We enjoy hearing about new project and solving issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.

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An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.

What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.

 

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We ensure that our client's websites are the very best in their industry and hence deserve their #1 position in Google

Often our clients cannot believe the results we manage to obtain in a short space of time.

Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.

VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.

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