All content has a journey. All journeys have a start and end. However there are often stops on the way

Last updated: July 12, 2018
This is the story of one topic, one idea and one piece of content. (The cost of the content and summaries if £80.00). Traffic value are amount of traffic divided by revenue gained.

We begin by creating content for the client's website.

This is so that we can have a focus and landing page for all of the variations we are going to produce.

We begin by creating content for the client's website.

It starts with DATA

Google is an excellent place to gain data on what potential new customers are thinking, after all every search query begins with a though.

Traffic, trends and interpretation
&A data give us an idea of trends. See Google. We can also look at image search data, YouTube searches and Twitter trending data to compete our picture.

Freely available data, zero guesswork
This is the internet, every click is recorded so we can use this freely available data to narrow down our ideas and make them more relevant.

12 step process

As we work down we have to consider the decreasing attention span of users.


  1. Data analysis / creative brainstorm
  2. Content written / message-images selected to reflect to reinforce massage
  3. Content added to site and optimised
    1. Non-indexed (Google) content is now in a position to sell and convince (+£10.00)
    2. Indexed new page has a SEO value (+£50.00)
    3. Content is recreated as pdf and added to website increasing findability (+ £10.00)
    4. Content attracts Google traffic + £50.00
    5. Content added to home page / sidebar to reinforce impression that website is regularly updated / current (value + £20.00)
  4. Content tweeted: traffic value + £10.00
  5. Content title and summaries are emailed as newsletter type broadcast (value + £100.00)
  6. First draft summaries created (long version)
  7. First summaries emailed to industry specific publishers: traffic value £60.00 + backlink value: £70.00 = £130.00
  8. Second draft short form summaries created
  9. Content added to Facebook Traffic value + £20.00
  10. Content summaries re-tweeted using additional accounts: traffic value = + £20.00
  11. Content re-created as infographic. Infographic added to Instagram Traffic value + ?30.00
  12. Content used as basis for YouTube video dialogue (Value £50.00)


Total value = £500.00

If your content is not working this hard perhaps speaking to VC on 020 8405 6419 would help improve your P&L.

Read our Google reviews


Keyword serps

Trustpilot .

We prefer the phone to email

We enjoy hearing about new projects and love solving complex SEO issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.

Contact VC London




Why over 1027 companies have used VC SEO services

An advantage of using a creative London SEO agency like Vanilla Circus© is that we are expert at harnessing the creative to the technical.

What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.

We are hiring


Unbeatable Results

We ensure that our client's websites are the very best in their industry and earn their #1 position in Google

Often our clients cannot believe the results we manage to obtain in a short space of time.

Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.

VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.

"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.

Contact VC SEO




The very best in SEO, and that is a fact

The best SEO Services Only better

Arthur Road | London | SW19 8AE | tel: 020 8405 6419
With the focus on generating traffic and revenue for clients Benedict is continuing to enjoy SEO success in a crowded market. 4.5 out of 5 based on 11 reviews