Get more people to notice your brand, product or service online through writing the right copy and positioning it within your website to gain maximum traction within Google

Creating content that is initially organised alongside keyword research

Unfortunately content creation is getting a bad name. We constantly get approached by writers who say they are expert at creating SEO content. We stay very clear of these. Read exactly how Vanilla Circus would create your content.

VC are an organic search agency. We are primarily concerned with using new content to support and attract additional traffic from Google.

Next: Click here for process.

Content marketing objectives

Show users what you have to offer, tell a better story than your competitors.

Although content can include images and video and does have a social media aspect, we work to primarily to gain a higher Google position for our clients in search to facilitate higher revenue numbers.

Example Content strategies that work

Build long lasting relationships with your customers. There is some science and a lot of creative input. Perhaps the first process is to gain insights into the vast range of possible keywords a customer might use to find our client's products or services.

The list of keywords that can be gathered from any Google AdWords account keyword tool form the bare bones of our content strategy. These keywords or key phrases form what we call category pages, a little like an ecommerce website. These often form the basis of a content marketing proposal we may create for a client.

If we can successfully gain an #1 position for a client's website for all of these search terms then we have a very good chance of improving a clients bottom line.

We then begin looking at how the client's website ranks for all of these keywords. Where is the site strong? Where is it weak or not appearing in Google's index at all.

The next part of the process is choosing the right use of language / words and then selecting the right tone and style of writing to present new customers with the right information to make a sale. See: getting the right tone and information.

All pages lead to Rome, sell more NOW

We then begin to group the key phrases into sections. Each section has it own hub page which then leads to the shop / contact page. Sections or categories then are further supported by sub category pages and so on.

Next: 8 elements of a successful SEO content strategy