Getting your content Marketing right first time

WARNING: our content marketing can result in a huge upsurge in web traffic

Give to get: FACE

Last Updated: April 24, 2019

We tell better stories.

Face stands for:

We have been successfully delivering news customer to clients through FACE directed content marketing for 7 years.

The secret is to spend 80% of your budget on content for your site and then replicate / summarise that content in different medias on different platforms.

Why, because content in any form, written, video, photograph or infographic all cost money and at the end of the day they need to work hard to portray your brand as offering something that customers will buy from and talk about.

The cost needs to be repaid 6.25 times over for a strategy to change from an expense into an investment.

Simple calculation
If we spent one hour (£80) creatively writing or repositioning a client's content how is this going to result in revenue of £500? Yes or no. See content journey.

We see too many strategies that are devoid of cost and ROI and focus predominantly on multiple social media platforms and not on first improving a client's content on site. See content strategy.

Typical ways we market content

    1. On site: Creating clickable headlines to grab users attention and then direct the user into core (category) pages that are used to rank for key phrases. See positioning content and email content.
  1. Off site: creating readable content that is useful and interesting to potential customers. Can also include blogs and relevant publishers.
  2. Creating external micro or satellite websites that are often keyword led. These can include 'guides to' or can focus on a particular keyword. See exact match domain websites.
  3. Other formats can include 'how to' or Q&A videos
  4. Infographics: with the continued popularity of Instagram infographics and illustrations are making a comeback and fortunately there are a number of resource sites that have brought down the price See Venngage, Piktochart and Canva.

Infographics are really powerful at showing time lines, processes, guides, coupons or comparisons.



We encourage conversation about your brand, product or service: Ensure a client's internal content marketing is reflected on various social media platforms. See Social media.

External content created by the clients themselves carefully led and directed by VC. These can include white papers or case studies. See client content.

Why Vanilla Circus© is so successful

Our clients expect VC to understand their business model. We are expected to understand who they do business with and how. See process.

Clients can expect VC employed writers to research their products or services.

content marketing that yields remarkable results

VC have a rigorous policy towards all of the content we create for clients

The process begins with examining each content piece and asking ourselves the following

  1. Who is it written for, who is the audience?
  2. Which keyword or phrase is it supporting?
  3. Is it interesting and engaging?
  4. Does it help inform the user and help move the user towards a purchasing decision?
  5. Where is this content to be positioned
  6. Is the content correctly interlinked to the right hub pages?

There is no SEO argument for poor content

If content is boring or pointless then it is exactly that

The internet is too full of noise and it is a waste of our valuable time to simply add to it.

All VC content is created in house by fully trained writers who sole job is to promote and market our clients businesses. We also employ a number of apprentices who are task with learning and asking questions on the hows and whys.

We find this keeps us on our toes.

Next: Content strategies

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