Getting your content Marketing right first time
WARNING: our content marketing can result in a huge upsurge in organic search traffic
Our main focus of content marketing is to enrich a client's website first and foremost. Spending money on creating content for other people's websites does not make good sense to our clients.
Typical ways we market content
- Creating clickable headlines to grab users attention and then direct the user into core (category) pages that are used to rank for key phrases. See content strategy.
- Creating readable content that is actually useful and interesting to potential and existing customers. Can also include blogs. See positioning content.
- Creating external micro or satellite websites that are often keyword led. These can include 'guides to' or can focus on a particular keyword. See exact match domain websites
- Encourage conversation about your brand, product or service: Ensure a client's internal content marketing is reflected on various social media platforms. See Social media.
- External content created by the clients themselves carefully led and directed by VC. These can include white papers or case studies. See client content.
Why Vanilla Circus is so successful
Our clients expect VC to understand their business model. We are expected to understand who they do business with and how. See process.
Clients can expect VC employed writers to research their products or services.
VC have a rigorous policy towards all of the content we create for clients
The process begins with examining each content piece and asking ourselves the following
- Who is it written for, who is the audience?
- Which keyword or phrase is it supporting?
- Is it interesting and engaging?
- Does it help inform the user and help move the user towards a purchasing decision?
- Where is this content to be positioned
- Is the content correctly interlinked to the right hub pages?
There is no SEO argument for poor content
If content is boring or pointless then it is exactly that
The internet is too full of noise and it is a waste of our valuable time to simply add to it.
All VC content is created in house by fully trained writers who sole job is to promote and market our clients businesses. We also employ a number of apprentices who are task with learning and asking questions on the hows and whys.
We find this keeps us on our toes.
Next: Content strategies
The very best SEO money can buy®
We are always here. We enjoy hearing about new project and solving issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.
Why over 879 companies have used VC SEO services
An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.
We ensure that our client's websites are the very best in their industry and hence deserve their #1 position in Google
Often our clients cannot believe the results we manage to obtain in a short space of time.
Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.
VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.
"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.