VC are experts at analysing web data and exploring new possibilities from the insights the data reveals

What is the traffic doing on your website?

April 30, 2018

Organic search and SEO are often seen a primarily about securing traffic to a website through achieving a high ranking position for a keyword.

Less is mentioned about the user experience optimisation and hardy anything at all about analysing data provided by Google Analytics and Webmaster tools (now Search console.)

Webmaster tools / Search Console

Webmaster tools provide a small degree of communication between Google and a webmaster or person responsible for the website.

It and can provide critical insight into the lack of a website's performance. Read more.

However the majority of its tools are basic and are really more about problem solving and looking into new codes that Google wants to introduce; example structure data. The real data is in Google Analytics.

Google Analytics Data is free

The first thing to remember about GA is that is it free, although there is an enterprise paid for version.

Why, because the free version is not infallible and the statistics it provides will not always correlate with other stats packages.

That said it is a highly complex, well written piece of software that uses a clearly defined graphical interface to illustrate web traffic behavior and source.

How VC use Google Analytics Data analysis

Data-driven analysis and UX Experience

VC are experts at analysing web data and exploring new possibilities from the insights the data reveals.VC are experts at analysing web data and exploring new possibilities from the insights the data reveals.

Analysis falls roughly into two parts.

  1. Data-driven analysis that looks at web traffic coming into the site from where and by whom etc.
  2. UX or user experience data, studies user's behavior at a granular levels.

UX analysis is normally closest to the money as it is controllable, whereas data only driven analysis is the result of SEO /PPC / Social media campaigns.

Common UX data may include gauging ' acquisition'. Acquisition is all about where the traffic originated from.

Track People, Not Page views

But this in itself it not really useful.

What is far more insightful is how does that traffic drive revenue. Below is a simple example on how VC use GA data to correct and improve on content distribution within a website.Uncover your top content: UX experience data

Uncover your top content: UX experience data

Correctly used GA data can help streamline a content strategy through looking at user's journeys through the site's content and identifying pages where users either exit the site or enquire/buy or which pages drive revenue.

We have worked with a number of businesses helping them to fully comprehend their web traffic and to gain real insight into their customer.

If you are reading this page because your digital marketing campaigns are not bearing fruit and you would like to know not just WHY but how to fix it then please give VC a call on 020 8405 6419. TEST your competance level here.

The first half an hour with a consultant is FREE and could end up saving you money in the long term.

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VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.

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